Notes from the Autonnel project
Opinions, decisions, and the occasional rant. No marketing copy.
Why pages are component trees, not HTML blobs
If an LLM returns HTML you cannot review it and cannot constrain it. Validated component trees are what make AI editing survivable in a checkout.
We deleted the 1% of GMV
Autonnel Cloud used to be $29/mo plus 1% of GMV. We removed the 1%. Here is the argument that killed it, and what the flat fee costs us.
One-click upsells on Shopify without a fee that scales with you
Zipify and ReConvert both price on how well your upsells do, and neither publishes the rate. What that costs as you grow, our own catch included.
Funnels for agents: giving an LLM write access to your money path
Most AI in funnel software writes copy into a box. We exposed orders, pages and refunds as MCP tools, and the hard part was the permission model.
Open-source ClickFunnels alternatives in 2026, compared honestly
Seven open-source funnel builders, checked against their actual licence files on 2026-08-03. Including ours, including where ours is the wrong choice.
Why I built another funnel builder when ClickFunnels, Funnelish, and CartFlows already exist
An honest look at ClickFunnels, Funnelish and CartFlows, and why the category deserved an open-source, AI-native rebuild in 2026.
AI-native, defined honestly - what it should mean and how Autonnel implements it
Most AI-native claims describe a chatbot in the corner. Here's a sharper definition and how Autonnel's four AI surfaces actually work.
Why Picocart, when Medusa already exists
Medusa is great. Picocart is not trying to compete with it - but Autonnel needs a different shape of commerce backend.