A funnel builder for Shopify you can actually own
Keep Shopify as the source of truth for products and orders. Run the landing pages, order bumps and one-click upsells on Autonnel, on your own domain and your own infrastructure.
curl -O https://raw.githubusercontent.com/autonnel/autonnel/master/docker-compose.yml
docker compose upNo Node, no database setup, no account. Opens on localhost:4321.
The actual editor, unedited. No mockups on this page.
Autonnel vs Shopify funnel apps
The right-hand column describes the common shape of paid Shopify funnel and upsell apps, not one specific product.
| Autonnel | Shopify funnel apps | |
|---|---|---|
| Where products live | Your Shopify store. Autonnel reads the catalog through the Admin API. | Your Shopify store. |
| Where orders land | Written back to Shopify, so fulfilment and reporting stay in one place. | Shopify. |
| Where funnel pages run | On Autonnel: your own host or Cloudflare Workers, on your own domain. | Inside the Shopify theme or an app-rendered page. |
| Cost model | $0 self-hosted, no per-funnel or per-seat fee. Managed cloud from $29/mo + 1% GMV. | Monthly app subscriptions, often tiered by order volume. |
| Source code | Apache-2.0, forkable. | Closed. |
| Ad attribution | Server-side postbacks to Meta, TikTok, Google and Bing with the click id carried from landing page to order. | Varies by app; commonly pixel based. |
| Page authoring | Drag-and-drop blocks, raw HTML, or AI generation from a prompt. | App-specific editors. |
Catalog, inventory, fulfilment and accounting stay in Shopify. Autonnel only owns the part Shopify was never built for: cold-traffic landing pages, order bumps and one-click upsells on your own domain.
Funnel pages are served as static assets from the edge. When you are paying per click, seconds of load time are money, and a theme carrying app scripts is rarely the fastest thing you can ship.
Self-hosted Autonnel has no license fee and no per-order pricing. Your bill is infrastructure, whether you run one offer or twenty.
A native app installs in one click, bills through Shopify, and never asks you to run a container. Autonnel is a separate application you deploy and update yourself. Choose it when you want the funnel layer, the checkout experience and the attribution data to be yours rather than rented, or when you sell the same offer across more than one store.
FAQ
Do I need Shopify Plus?
No. Autonnel does not modify the Shopify checkout. It renders its own funnel pages and order flow, then creates the order in Shopify through the Admin API.
How do I connect my store?
Settings, Ecommerce, choose Shopify, and provide Admin API credentials for the store. Products sync in; orders created in a funnel are written back.
Can I use WooCommerce instead?
Yes, there is a WooCommerce adapter. There is also Picocart, our own open-source commerce backend, if you would rather not run either platform.
What does it take to try it?
Download docker-compose.yml and run docker compose up. It boots without any store connected, so you can look at the admin first and connect Shopify when you are ready.