The open-source ClickFunnels alternative
Landing, checkout and upsell pages. Whole-funnel A/B tests. Server-side ad attribution. Run it on your own infrastructure under Apache-2.0, or let us host it.
curl -O https://raw.githubusercontent.com/autonnel/autonnel/master/docker-compose.yml
docker compose upNo Node, no database setup, no account. Opens on localhost:4321.
The actual editor, unedited. No mockups on this page.
Autonnel vs ClickFunnels
Pricing and plan names read from clickfunnels.com/pricing on 2026-07-28. Feature rows describe what each product is structurally, not a scored feature audit.
| Autonnel | ClickFunnels | |
|---|---|---|
| License | Apache-2.0. Read it, fork it, run a modified copy. | Proprietary, hosted only. |
| Where it runs | Your server, your Cloudflare account, or our managed cloud. | Their servers. |
| Starting price | $0 self-hosted. Managed cloud from $29/mo + 1% GMV. | Launch $97/mo, Scale $197/mo, Optimize $297/mo, Dominate $5,997/yr (clickfunnels.com/pricing, checked 2026-07-28). |
| Where orders and customer data live | In a Postgres database you control. | On their platform, exportable through their tools. |
| Page authoring | Drag-and-drop blocks, raw HTML, or an AI prompt that writes and rewrites whole sections. | Drag-and-drop editor, plus AI tools with a word quota per plan. |
| Products and orders | Shopify, WooCommerce, or Picocart (our own open-source commerce backend) as source of truth. | Built into their platform. |
| Ad attribution | Server-side postbacks to Meta, TikTok, Google and Bing with the click id carried through checkout. | Pixel and integration based. |
| If you stop paying | Nothing stops. The self-hosted edition is the same code. | Funnels go offline with the subscription. |
Autonnel renders the landing page, the order form, the bumps and the upsells, then writes the order back to your store. The money path is code you can read.
Click ids are captured on the landing page and replayed server-side to Meta, TikTok, Google and Bing when the order is created, so conversions do not depend on a browser pixel firing.
Nobody runs a funnel at storefront scale. You buy a few thousand clicks in spikes. On Cloudflare Workers static assets are unmetered, so idle funnels cost about nothing.
Autonnel assumes you can run a container or click deploy on Cloudflare, and that you already have (or will connect) a store for products and orders. If you want courses, webinars, an email marketing suite and a support team in one subscription, a hosted platform like ClickFunnels or systeme.io is a better fit and we would rather you were happy there.
FAQ
Is Autonnel really free?
The self-hosted edition is Apache-2.0 and costs $0 in license fees forever. You pay for your own infrastructure, which for a typical funnel on Cloudflare Workers plus a small Postgres is single-digit dollars per month. The managed cloud is a paid convenience, not a gate on features.
How long does it take to see it running?
Two commands. Download docker-compose.yml, run docker compose up, open localhost:4321 and create the admin account. Nothing else is required to boot: no S3 bucket, no email provider, no store connection. Those are configured later, only for the features that use them.
Can I migrate my existing funnels?
There is no one-click importer. You can paste raw HTML for a page, or point the AI generator at an existing page and have it rebuild the structure, then wire the steps into a funnel. Rebuilding a simple funnel is usually an afternoon.
What do I need before I start?
To boot: Docker. To take real money: a Stripe or PayPal account, and a store (Shopify, WooCommerce or Picocart) that holds your products and receives the orders.
Who maintains it?
Autonnel is developed in the open at github.com/autonnel/autonnel under Apache-2.0. The managed cloud funds the work; the open-source edition runs the same code.