Autonnel vs ClickFunnels
Same job: landing pages, order forms, bumps, upsells, split tests. Different deal: one is a subscription on their servers, the other is Apache-2.0 code on yours.
curl -O https://raw.githubusercontent.com/autonnel/autonnel/master/docker-compose.yml
docker compose upNo Node, no database setup, no account. Opens on localhost:4321.
The actual editor, unedited. No mockups on this page.
Autonnel vs ClickFunnels
Pricing read from clickfunnels.com/pricing on 2026-07-28. Rows describe structure and published pricing, not a scored feature audit.
| Autonnel | ClickFunnels | |
|---|---|---|
| Monthly cost | $0 self-hosted. Managed cloud from $29/mo + 1% GMV. | $97 Launch, $197 Scale, $297 Optimize per month; $5,997/yr Dominate (checked 2026-07-28). |
| Hosting model | Docker on any host, Cloudflare Workers, or our cloud. | Fully hosted by ClickFunnels. |
| Source code | Public, Apache-2.0. | Closed. |
| Data ownership | Your Postgres. Direct SQL access, your own backups. | Their database, accessible through their UI, exports and API. |
| Store backend | Bring Shopify, WooCommerce or Picocart. Orders are written back to it. | Their built-in store and product catalog. |
| A/B testing | Split whole funnels, not only single pages, with a step-by-step conversion view. | Page and funnel split testing inside the platform. |
| Ad attribution | Server-side postbacks with click id carried from landing page to order. | Pixel and native integrations. |
| Extensibility | Lifecycle hooks, plugins, direct DB access, and the source itself. | API, webhooks and their app ecosystem. |
At the Scale plan, ClickFunnels is $2,364 a year before ad spend. Self-hosted Autonnel is your server bill. If you run one offer, that difference is most of a testing budget.
Pages, orders and customers sit in a database you own. Account issues, plan changes and pricing changes on someone else's platform cannot take a live funnel offline.
Building pages is the bottleneck in every offer. Autonnel writes and rewrites whole sections from a prompt, so a fresh angle takes minutes instead of an afternoon.
They run the servers, answer the support tickets, and bundle courses, email and a large template marketplace. Autonnel gives you the funnel and checkout layer and expects you to bring a store and a place to run a container. If nobody on your team wants to touch infrastructure, pay them.
FAQ
Can I move my ClickFunnels funnels to Autonnel?
There is no importer. Practical path: paste each page's HTML into the HTML editor, or point the AI generator at the live URL and have it rebuild the structure, then connect the steps into a funnel and re-point your ads.
What does self-hosting actually cost?
A container host plus Postgres. On Cloudflare Workers, static assets are unmetered and a typical funnel stays inside the free tier; you still pay for Postgres. Expect single-digit to low double-digit dollars per month for a funnel that is not running constant traffic.
Does Autonnel do email and courses too?
No. Autonnel sends transactional and abandoned-cart recall email, and stops there. It is a funnel and checkout tool, not an all-in-one marketing suite.
How do I try it without committing?
Download docker-compose.yml, run docker compose up, open localhost:4321. It boots without any provider credentials, so you can click through the admin before deciding.